Why you might want to skip trade shows like E3

photo 5 photo 4Having been to a few trade shows like E3 and GDC the thing that really struck me was the number of consumers or at least people only loosely tied to the industry there were in attendance. I usually found this out from either talking to people or… to be honest, it’s pretty obvious. The few people in cosplay or getting really rowdy are probably not necessarily there for work. I have no issue with this of course. I mean, if you want to go and enjoy yourself, then go for it! In fact I kind of miss going to consumer conventions like the MCM Expo in London, which I used to attend twice a year, because of the atmosphere and amazing people who would turn up. Trade shows aren’t like that. Yet I’ve heard a lot of non-industry people talking about how they would do anything to go to E3 and I’m not sure if they’re just setting themselves up for disappointment. I’m not saying don’t go, but I’d like to explain some of my experiences of shows like E3 and you can make up your own mind if it’s something you want to spend your cash on. My focus here is mainly on E3 as that seems to be the one that most people want to attend, but it applies equally to other trade shows. Continue reading

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